Bottom-Up or Top-Down: What Shapes Organizational Culture?


When it comes to company culture, there is no one size fits all approach. Many organizations get caught up classifying their cultures as top-down or bottom-up — however, managing organizational culture often requires a hybrid approach.

bluSPARC™ Co-Founder Dr. Andrew Rahaman published an article in CEOWORLD Magazine that dives into the challenges leaders face when influencing company culture. In addition, Andrew explores: top down vs bottom up culture, organizational development interventions, and three keys to fostering organizational culture.

Read the full article on

Dr. Andrew Rahaman is the co-founder of bluSPARC™ a learning and development company with coaching at its core. Drawing on extensive experience in curriculum design for executive education, Andrew is a trusted advisor and coach in talent management, leader development, and executive coaching both domestically and internationally. He works with clients to develop leadership capacity, high-performance teams, and provides tools and processes that enable organizations to meet their strategic initiatives and maximize growth opportunities. Andrew holds a doctorate from The George Washington University and is a contributor to Forbes Business Council. Andrew can be contacted at

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